NEWEUROPE™
Chocolates & Cafes (NECC)
NEC's
retail or "mortar" activity NEWEUROPE™
Chocolates & Cafes has three types of
retail NEWEUROPE™ Cafes and two
types of NEWEUROPE™ Chocolate Stores
done in Classic or Modern interior European
style design.
NEWEUROPE™ Cafe
designs are:
NEWEUROPE™
Light Cafe - retail location typically
2,500-4,000 sq/ft in size selling European
chocolates, wafers, freshly baked pastries,
sandwiches, lunch strudels, ice creams,
smoothies, fruit plates, coffees, European
beers & wines. No food-dishes served.
Also offering new European music & American-European
Classic Pop & Dance era music, flat screen
TVs, NEWEUROPE™ merchandise and
light evening entertainment. Most locations
have self service during the day and full
service in the evening. Classic or Modern
look European atmosphere.
NEWEUROPE™
Cafes - retail locations typically
2,500-5,000 sq/ft in size selling European
chocolates, wafers, freshly baked pastries,
coffees, sandwiches, fruit plates, plus
various and always ready to go European
dishes, wine, beer, music, NEWEUROPE™
merchandise and often offering light evening
entertainment. Most locations have full
service all day. Classic or Modern look
European atmosphere.
NEWEUROPE™
Club Cafes - locations typically
5,000-10,000 sq/ft offer the same food
& services as NEWEUROPE™ Cafes,
but also have a European nightclub style
evening entertainment (see below).
NEWEUROPE™
Night Club (4,000-7,000 sq/ft)
- night club only open in the evening
serving drinks and European desserts with
evening entertainment and shows including
the house band, DJ playing classic dance,
rock, pop era hits & music from Europe,
live artists from Europe, dance groups
from Europe, magicians and other entertainers
and mini shows.
All free standing or
booth tables in any NEWEUROPE™ Café
have-show a portion of a European map
on the top of each table covered by clear
see thru plastic. Each table has a different
section-portion of Europe shown. Consumers,
while sitting down, will love going over
the map in order to show others they are
with where they have been in Europe, if
so.
NEWEUROPE™ Chocolate
Store designs are:
NEWEUROPE™
Classic Store (800-2,000 sq/ft)
design - selling prepackaged and bulk
European chocolates, wafers and cookies
with no sit-down option and shelves and
décor made of wood and gold.
NEWEUROPE™
Modern Store (1,500-3,500 sq/ft)
design - also selling prepackaged and
bulk European chocolates, wafers and cookies
with no sit-down option and shelves and
decor made of glass and mirrors with gold
or silver accenting.
The Company has developed
a unique interior European design for
all retail locations as principally defined
by vertical shelves that carry European
chocolates:
CLASSIC
INTERIOR DESIGN: Is defined
by vertical shelving (affixed against
the wall) and stand alone shelves made
of wood coated with gold coating and railing
or edges done in gold as well. Back of
the shelving is typically done in gold
coated wood or mirrors. Shelving carries
colorful European boxes of chocolates
or wafers and NEWEUROPE™ associated
merchandise.
MODERN
INTERIOR DESIGN: Is defined
by vertical shelving (affixed against
the wall) and stand alone shelves made
of glass and mirrors with silver or gold
coating for edges and railing. Floor and
ceiling are also done in gold or silver.
The back of the shelves is done in mirror
or glass. Shelving carries colorful European
boxes of chocolates or wafers and NEWEUROPE™
associated merchandise. This design is
especially effective for retail locations
that are longer rather than wider since
the mirrors at the top add to the dimensional
feel and prospective.
Retail Products Offered
At a NEWEUROPE™
Cafe, the Company serves and sells most
or all of the following products all made
in Europe or on the premises:
- Chocolates (Prepackaged & Bulk)
- Wafers
- Cookies
- Freshly Baked Pastries
- Euro™ Sliced Ice Cream
- Gelato Ice Cream
- Euro™ Tortas
- Euro™ Smoothies
- Hard Candy
- Sandwiches
- Ready to go European Dishes
- Fruit Plates
- NEWEUROPE™ Coffee, Other European
Coffees
- Teas
- Sodas (U.S. made as well)
- Wines
- Beers
- Drinks
- NEWEUROPE™ Music CDs
- NEWEUROPE™ Artists merchandise
- NEWEUROPE™ related merchandise
- Quick service counter selling typical
convenience American products.
At its NEWEUROPE™
Chocolate Stores, the Company sells the
following products all made in Europe:
- Chocolates (Prepackaged & Bulk)
- Wafers
- Cookies
- Hard Candy
- Prepackaged NEWEUROPE™ Coffee,
Other European Coffees
- Teas
- NEWEUROPE™ Music CDs & other
merchandise
- Wines
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